Gradual Engagement: A Growth Hacking Tool At Your Disposal

Gradual engagement is a process, not just a sequential combination of screens. The old model consists of two parts A and B that you need to master in order to reap the biggest…
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6 Android Hacks To Easily Track User Acquisition On Mobile

During Mobile World Congress 2014 in Barcelona I gave a talk about Growth Hacking for Mobile. It was not a PR and Marketing 101 list that you would run down to cross tasks off. On the contrary, it was a thorough dig…
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Engage or Go Home: How To Avoid The Cliff After User Sign-Up

In the recent article about the “Dos And Don’ts For On-Boarding Walkthroughs On Mobile” I covered an important part of on-boarding, namely walkthroughs. Make sure to read it for the bigger on-boarding…
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Dos And Don’ts For On-Boarding Walkthroughs On Mobile

I wrote a very short introduction to the topic a little while ago. This time around we are going into further detail.
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Growth Hacking Go-To Guide: What, How, When And Where

You actually cannot hack growth. Why? I cannot make you eat fruit muesli if you just cannot stand fruits. However, let me have you go around this.
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Hacking The Empty Party Problem To Achieve Traction

The crux with new (social) startups and their amazing apps: It is an empty party. But it does not need to be like that. From the get-go it should feel like as the party is in full swing, alive…
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