Growth Hacking For Mobile
I gave the talk about Growth Hacking for Mobile at the Mobile Conf in Barcelona, Spain. You can find the deck and video…
The 101 Guide To Getting Started With Ionic
“As with every product/feature vision that is built as a prototype you always have to rethink what (parts) to build first afterwards. This implies that the delivered product is nearly never 100% close to the prototype” says Oliver Pitsch, Head of…"
Gradual Engagement: A Growth Hacking Tool At Your Disposal
Gradual engagement is a process, not just a sequential combination of screens. The old model consists of two parts A and B that you need to master in order to reap the biggest…
6 Android Hacks To Easily Track User Acquisition On Mobile
During Mobile World Congress 2014 in Barcelona I gave a talk about Growth Hacking for Mobile. It was not a PR and Marketing 101 list that you would run down to cross tasks off. On the contrary, it was a thorough dig…
Engage or Go Home: How To Avoid The Cliff After User Sign-Up
In the recent article about the “Dos And Don’ts For On-Boarding Walkthroughs On Mobile" I covered an important part of on-boarding, namely walkthroughs. Make sure to read it for the bigger on-boarding…
Dos And Don’ts For On-Boarding Walkthroughs On Mobile
I wrote a very short introduction to the topic a little while ago. This time around we are going into further detail.
Growth Hacking Go-To Guide: What, How, When And Where
You actually cannot hack growth. Why? I cannot make you eat fruit muesli if you just cannot stand fruits. However, let me have you go around this.
Learning Agile: Understanding Scrum, XP, Lean, and Kanban - Andrew Stellman
Recommendation: 9/10. You’ll find my notes and ideas of the book enclosed, or read and listen to on Scribd (get 2 free months)